Chinese consumers shift from jewellery to gold bars and coins
Jewellery shops are reportedly closing as Chinese consumers redirect purchases toward gold bars and coins. The shift indicates pressure on jewellery demand and changing household investment behavior.
By DoomRadar · Published on DoomRadar .
Why it matters
A broad change in Chinese gold demand can affect jewellery businesses and global gold-market dynamics.
Related source links
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- Jewellery shops shut down as Chinese consumers switch focus to gold bars and coins ↗scmp.com · Recorded source date: Sep 10, 2026, 5:46 AM UTC
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